For graduate students finding employment, right off the bat can be difficult. You have to be proactive in your approach. More importantly, you need to know how companies are hiring their staff for graduate vacancies they have.
Not only can find those types of vacancies, but for earlier on in your studies, you could find some internships through social media too. When you look at LinkedIn, as an example, it may seem as though it’s a network of established professionals, networking with their peers. Which they are doing, but it’s not a closed platform.
It’s open to anyone, and the only way to get in there is to join in on the action. You don’t need to present yourself as a rocket scientist with the ability to do anything you put your mind to. You just do as you would as if you were communicating with colleagues in the workplace.
It’s one thing to post a status update to FaceBook, letting your friends know you’ve hooked up with someone, or broke up with someone. It’s something that will interest your friends, but it’s of no significant use to a potential employer.
A potential employer could be scouting social platforms for an ideal candidate when they find your latest post. If your profile has caught their eye, and you’re posting to your network about a break up, chances are a potential employer will move on. It’s mixing business with your personal life. It’s not healthy to bring your work home with you, and not wise to bring your home life into your business life.
Any activity you’re posting to social media platforms, always remind yourself, you need to set a professional example.
With LinkedIn, you have a professional crowd on there. It’s a career based social network, with huge potential for your career, if you take the time to understand, and think about the words you use, to present yourself.
There’s also the ability on LinkedIn, to hook into Twitter. Another powerful platform for career focused people, looking for graduate jobs. Then you have the FaceBook platform. For some strange reason, the mere mention of social media, automatics has people thinking of FaceBook.
They aren’t the only site in town, and they really aren’t the best place for professional networking. It’s not just your feeds that are viewable, but it’s every post appearing on your feed. The people you’re connected in with, will influence people’s opinion of you, just from what others are posting.
Besides that, it’s so easy to go off track and give too much information when you’re in a conversation with someone, and forget you’re not private messaging, and every word you type, or abbreviation you use, is public, and there for all to see.
There will be employers scouting on FaceBook, but there’s going to be more headhunting happening on the professional social network sites. LinkedIn mainly, but for the best chances, make sure to tie it into Twitter too.
On any social networking site, there’s room to add a bit about you. When someone arrives on your profile, they should see a photo of yourself, your name, and then you’ve about 140 characters to add a punch line, designed to hook them to your page, and have them reading more about you.
Your profile is ultimately your online CV. It’s a representation of who you are and what you’re up to. If you’re studying in College or University, you should try to avoid “Studying at University” as your tagline.
You’re saying nothing about your studies. Words are your most essential skill to master. You need to use short and punchy words to grab the attention of potential employers. Try to come up with a tagline of less than 120 characters, and think of it as a headline for your cover letter, going below your name. “MBM Cambridge Law Student” It’s more precise, and it’s letting potential employers looking for graduate recruits, know that you’re studying towards a Masters Degree in Business and Management, at Cambridge University.
Of course, that’s a real short tag line but it’s telling it how it is, and it’s not just saying you’re a law student. It’s telling people the place you’re studying, and what you’re studying towards. Online, on any social media site, you need to remember your purpose is to network professionally, and not so much on the social side.
Keep your messages short, and use powerful vocabulary to help you stand out from the crowd.