Competition for employment is fierce for beauty therapist jobs. With all the time and costs involved the training, it’s a shame to let that go to waste. That’s why there are many people looking to start their own service as a mobile beauty therapist. Even for those of you in jobs now, you may want to consider this as a service that can offer you more freedom, in terms of earnings and working hours. Before you can set your own mobile beautician service up though, you’re going to need to have certain things in order first.
First things first and that’s to get your public liability insurance setup. Since you’re going to clients’ homes to offer beauty treatments, you will need to have professional cover in place, guarding your business in the event of any claims filed against you for damages to property, or because of a treatment you’ve provided.
Most areas will already have some mobile beauty services already available. You need to capitalise on that and find out everything you can about the current services. It will help you to mark your own price range, without overpricing your services, making it difficult to find and retain clients. It will also help you identify services that are currently not offered, giving your venture a unique service to start out with.
Since you’re going to be travelling to your clients, obviously you’re going to need transport. You also need your equipment to be transportable. Portability is essential and thankfully, there are portable couches as well as massage tables available that are light enough in weight for you to move around easily. The beauty products themselves will be easily transportable using a carry bag, or a holdall.
There’s a multitude of beauty treatments you could offer to clients. Some of which are outlined below.
Part of your market research may lead you to identifying areas that other mobile beauticians aren’t offering, which will stand in good stead for your service to get off the ground faster, by offering a service to your clients, previously unavailable to them.
As with any new business, clients need to know it’s there, or you won’t get any business. Well, you’ll probably be able to start through word of mouth, by offering treatment to friends, then friends of friends. You can’t stay there though, as chances are that will be done at cut cost rates, to get you the referrals. You’re best to get your service established, and build your own client base, based on your actual rates, and not those available to peers, which so often happens. Some marketing opportunities to consider:
With the right approach, through thorough market research, competitive pricing, combined with a good marketing approach, you’re sure to have your mobile beautician service up and running, bringing either extra cash to you, or a good amount of business revenue rolling in.
It’s a good alternative to scouring the job market, attending interview after interview, and feeling as though you’re getting nowhere. You don’t need to let your credentials slip away into a folder never to be used, due to not finding a beauty therapist job.
Where there are customers willing to pay for a service, there’s room for you to offer it to them, and make a lucrative income from it.