Ownership
Established in 2018, Addition Capital is the direct investments arm of a London-based family office.
It invests in UK SMEs that have the potential to become market leaders and achieve transformational growth.
Learn moreAbout us
academy+ (formerly Be-A Education Ltd) is an ecosystem giving individuals and SMEs access to learning and development opportunities often only accessible to blue-chip executives.
Founded in November 2013, Be-A Education initially focused on the B2C market with its consumer-facing brand, New Skills Academy. It had one clear goal: to create comprehensive, affordable and high-quality training courses.
Staff Skills Training launched in 2017: a solution for the B2B market, helping SMEs to upskill frontline workers more easily.
In 2021, the company was acquired by London-based family office, Addition Capital, and has since launched a B2C subscription product and online learning community; expanded its product range to include professional development resources for individuals and SMEs; and re-platformed the B2B and B2C LMSs and websites onto stable technology to enable faster product innovation.
The company rebranded in 2024 to become academy+, with its sub brands now known as New Skills academy+ and Staff Skills academy+.
2013
- Be-A Education founded
- New Skills Academy launches
2017
- Staff Skills Training launches
2020
- Investment from Addition Capital
2021
- Launch of B2C subscription product
- Launch of online learning community
2023
- Additional funding secured
- Complete re-platforming of tech stack
2024
- Company rebrands to academy+
- academy+ acquires Scott Bradbury Ltd
Company mission and values
Our mission is to create greater opportunities for some of the hardest-working sectors of society, by providing high-quality, affordable learning, development and wellbeing solutions.
As a business, our company values – integrity, community and passion – are the foundations of everything we do.
Leadership
Senior management team
-
Ian McClelland
Chief Executive Officer -
Savannia Flynn-Naidoo
Chief Product Officer -
Harriet Lawrence
Chief Operational Officer -
Paul Joyce
Chief Commercial Officer -
Ruaridh Macleod
Chief Marketing Officer -
Dan Grant
Chief Technical Officer -
Lucy Scott
Chief Creative Officer
Board
-
Ian McClelland
-
Jay Verjee
-
Richard Villiers
Advisory board
-
Jay Verjee
-
Richard Villiers
-
Fede Alvarez-Demalde
-
Moshe Davidovich
-
Oliver Thomas
Partnerships and accreditations
Our businesses
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950,000+
students
Individuals
aged 18-54
New Skills academy+ helps individuals excel in their personal and professional lives, with access to a wide range of CPD-certified courses on everything from career development to hobbies and wellbeing. Learners can either set up an annual subscription, giving unlimited access to the full course library, or buy single courses, and everyone is invited to join our supportive Facebook study community.
Current traffic 🇬🇧 65% UK 🇺🇸 17% USA 🌍 16% RoW
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1000+
UK SMEs
Frontline
workers
Staff Skills academy+ equips SMEs with all their mandatory training, personal development and wellbeing services, on a single platform. We use AI to tailor courses and content to clients’ needs and respond quickly and efficiently to new regulations or requirements. We also provide white-labelled online training to larger membership organisations such as Unison, Tesco and Vodafone.
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Enterprise
companies
All staff
levels
Scott Bradbury’s bite-sized digital learning resources are designed to improve individuals’ performance and wellbeing at work. Offering a practical approach to skills development, they cover everything from management development to team working, personal effectiveness and wellbeing – and can be used for personal learning and development, group training sessions and integrated into everyday activities.
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